Key Purpose of Role:
- To be responsible for the marketing activity required to support the sales teams.
- To market new homes and developments by means of; developing and implementing marketing and advertising campaigns, creating and maintaining promotional materials, planning meetings and preparing reports.
Key Duties/Responsibilities:
- To raise the profile of the company brand and becoming a brand ambassador, ensuring the messaging and design of marketing material is in line with the company brand.
- Develop and devise marketing strategies for developments for presentation to the Sales Director.
- Working in collaboration with the sales teams to promote the developments.
- Source and advocate best marketing activity, promotions and implement them.
- To be familiar with on-site activity and the build stages in order to promote appropriate properties.
- Set up and monitor new and existing directional signs with the appropriate company.
- Set up new developments on the company website and property portals.
- Review and input any amends to current and new house type CGI’s.
- Review and approve brochures and new site layouts with the technical team and marketing agency.
- Conduct a wide range of ‘desk research’ into the company’s competitors, clients and marketing.
- Research and prepare market research and reports for pricing on potential new land.
- Assist with land reports and ensure land packs are complete for each stage.
- Ensure approved sales material is sent to print and distributed to the relevant sites.
- Complete monthly schedule for newspapers and magazines.
- Develop weekly email campaigns with marketing agency and create appropriate email campaigns for property portals.
- To ensure close working relationships with Zoopla and Rightmove for planning and execution of email, text and promotional campaigns.
- Source and arrange sponsorship of local community activities for PR purposes.
- Create and approve the marketing material, arrange the photography and press releases for all sponsorships, events and promotions.
- Coordinate sales related press releases by working closely with a PR company.
- Respond to enquiries from; the company website, sales enquiries for developments and enquiries from potential suppliers/partners/marketing agencies.
- An awareness of Sales and Marketing budgets, ensuring all spend is within budget and liaising with the Commercial department.
Person Specification:
- Qualifications: Relevant Marketing qualification (desirable).
- Experience: Experience within a housebuilding company in a similar role.
- Key Knowledge & Skills:
– Up to date knowledge of The New Build Industry and Housing Market.
– Ability to work autonomously.
– Computer literate on IT systems.
– Excellent communication skills.
– High attention to detail.
– Excellent numerical skills.
– Methodical and highly organised.
– Able to work well under pressure and effectively manage own workload. - Personal Attributes:
– Highly motivated.
– Flexible and adaptable.